Fractional CMO Strategy & Leadership. | The Geisheker Group
The Geisheker GroupFractional CMO strategy & leadership

For B2B CEOs without a CMO or senior marketing leader

CEOs: Stop juggling marketing. Put experienced CMOs in charge to scale your business and improve your marketing ROI.

If you don’t have a CMO, marketing leadership often becomes your job. Peter and Mike fill that gap—setting the strategy, managing your marketing team and outside partners, and holding their work accountable to your growth goals. You get back to running the company.

Schedule My Free Strategy Call

What growth opportunities are you missing? In just 30 minutes, uncover at least 5 fresh ideas to win customers and move your business forward. Put them to work—even if you never hire us.

PegEx
60%+

increase in sales

SightCall
20+ / day

inbound leads, up from a few per month

Beonic
240%

increase in incoming leads

Selected results from Peter’s past client engagements. Individual results vary.

You can delegate the work. Who owns the outcome?

The meeting ends.
The marketing problem follows you home.

You’ve hired people to handle marketing. Yet you’re still answering their questions, reviewing their recommendations, and wondering whether the money you’re spending is helping the business grow.

Without a marketing leader, delegating the work hasn’t taken the responsibility off your plate. You need someone you can trust to make decisions, lead the team, and keep marketing moving while you focus on running the company.

You shouldn’t have to become a better marketer to build a more successful business.

  • 01

    Get out of the marketing decision queue.

    Your people need priorities, feedback, and decisions. We provide that leadership so you can focus on the business decisions that need you.

  • 02

    Stop paying for disconnected activity.

    Give your team, agency, and contractors one strategy to work toward. We challenge priorities, review performance, and help direct resources toward the opportunities that matter.

  • 03

    Know who is moving marketing forward.

    Spend less energy chasing updates and connecting the dots. We manage the people doing the work, surface the issues, and bring recommendations to the table.

Here’s what you can hand over

Keep the business decisions.
Hand over the marketing burden.

You set the business goals. We turn them into marketing direction, manage the people doing the work, and bring recommendations back to you.

What lands on your desk todayWhat Peter & Mike take responsibility for
“What should marketing prioritize?”A strategy and clear priorities tied to your business goals.
“Is our agency doing the right work?”Directing outside partners and evaluating their work against the plan.
“Why does everyone need my input?”Giving your marketing team leadership, decisions, and clear expectations.
“Should we keep spending on this?”Reviewing performance and recommending where to continue, change, or stop.

Less chasing. Fewer decisions to carry home. More attention for the company you’re building.

A company that depends less on you to drive its marketing

Imagine leaving the marketing meeting
with less on your plate.

The priorities are clear. Your team knows what to do. Your agency knows what’s expected. And you have experienced leaders responsible for keeping it all moving. You stay involved in where the business is going, without having to personally steer every marketing decision.

Two experienced minds.
Less for you to carry.

Peter and Mike work together to answer the questions that shape growth: Which customers should you pursue? Why should they choose you? Where should you invest? You get both marketing and sales perspectives before a recommendation reaches your desk. We work through the strategy together, so you’re not left connecting two separate plans.

Peter Geisheker

FRACTIONAL CMO · THE GEISHEKER GROUP

Give your marketing a stronger reason to win.

Peter helps sharpen why customers should choose your business and directs the team responsible for bringing that strategy to market. His creative and technical judgment helps you evaluate recommendations without having to become the expert yourself.

  • Positioning, messaging, and marketing priorities
  • Direction for internal teams and outside specialists
  • Performance review and strategic course corrections

Michael Pecora

FRACTIONAL CMO · THE GEISHEKER GROUP

Connect your marketing investment to the sale.

Mike brings the sales perspective into your marketing decisions, helping your business communicate its value from first interest through the sales conversation. The goal is a stronger connection between attracting prospects and winning customers.

  • Shared marketing strategy and value proposition
  • Alignment between marketing and sales
  • Strategic guidance on lead-to-customer conversion

Two fractional CMOs for the price of one. Shared strategy. Team leadership. A clearer connection between marketing and growth.

Experience with measurable results

What could better marketing leadership change for your business?

For PegEx, the challenge was familiar: money going out, disappointing leads coming in, and pressure to get better results. Here’s what the engagement achieved.

Expensive leads. Poor conversions. Investor cash under pressure.

PegEx was working with an advertising agency, but the leads were low quality, costly, and converting poorly. The business needed experienced marketing leadership.

The strategy addressed two needs together: build a stronger source of inbound demand and reach high-priority accounts directly. That gave the engagement a clear purpose beyond simply generating more activity.

The case study reports improved lead quality, new “dream clients,” and meaningful gains in sales and cost efficiency.

60%+

increase in sales

70%+

reduction in cost per lead

SightCall

With a pipeline heavily dependent on cold outreach, SightCall needed more inbound demand. Peter’s engagement helped grow inbound leads from a few per month to more than 20 per day.

Beonic

When COVID disrupted trade shows, Beonic needed another route to buyers. Its case study reports 240% more incoming leads, over 60% lower cost per lead, and 25% higher sales during lockdown.

Source: The Geisheker Group’s PegEx, SightCall, and Beonic case studies. These results reflect separate past client engagements. Results depend on the business, market, budget, and execution.

A clear place to start

You don’t need to solve marketing before you bring us in.

If you’re leading a B2B company without a CMO, bring your goals, your questions, and an honest picture of what’s happening. We’ll discuss the leadership your business needs and agree on the scope before an engagement begins.

  • 01

    Start with the business.

    Your growth goals, customers, current marketing, and where you feel the pressure.

  • 02

    Define what you can hand over.

    Clarify the strategy, team management, and oversight you need from us—and the decisions that stay with you.

  • 03

    Agree on how leadership will work.

    Establish responsibilities, priorities, and how you’ll stay informed, so everyone understands what happens next.

A few practical questions

Before we talk.

Who is this service for?

This engagement is for B2B CEOs who don’t have a CMO or senior marketing leader and are carrying that responsibility themselves. You may already have a marketing team, agency, or contractors. We fill the leadership gap so you no longer have to manage marketing yourself. If you already have a CMO leading your marketing, this offer isn’t intended for you.

What will you take off my plate?

We take leadership of marketing: setting the strategy, defining priorities, managing your internal marketing team and outside vendors or contractors, and reviewing progress. You provide business direction and remain involved in major decisions. Your team gets senior marketing leaders to guide the work.

Are you a marketing agency?

No. We serve as your fractional CMOs. We lead strategy, direct the people executing it, and oversee performance. Your internal team, agencies, vendors, and contractors handle tactical production and implementation.

Can you manage our existing team and agency?

Yes. If you have people executing marketing but no CMO or senior marketing leader managing it, we fill that gap. Managing the people carrying out your marketing is a core part of our role. We establish direction, clarify responsibilities and expectations, and evaluate the work against the agreed strategy and business goals.

What does “two CMOs for the price of one” mean?

Peter Geisheker and Michael Pecora are both part of The Geisheker Group. You work with both through one fractional CMO engagement. We develop the strategy together and bring complementary perspectives to leading your marketing. Scope and investment are discussed based on your needs.

Is the first call really free?

Yes. You’ll meet directly with Peter and Mike for 30 minutes. Together, we’ll come up with at least five marketing ideas for your business that you can take to your team and implement whether you hire us or not. We’ll also discuss whether our leadership is a fit. There’s no obligation to move forward.

For CEOs ready to stop being the default marketing leader

Give us 30 minutes.
Leave with at least 5 marketing ideas for your business.

A fresh perspective can reveal opportunities that are hard to see when you’re busy running the company. On our get-to-know-you calls, we consistently uncover ideas CEOs hadn’t considered.

Peter and Mike will brainstorm with you around your goals and challenges. You’ll leave with at least five ideas you can put to work with your team—whether you hire The Geisheker Group or not.

You don’t have to decide whether to hire us.
Start by seeing what we bring to the conversation.

30 minutes · Free · No obligation

Two experienced CMOs.
Your business. Fresh thinking.

  1. Tell us what you want to achieve and where marketing is getting stuck.
  2. Explore at least five marketing ideas to help your business pursue growth.
  3. Discuss what you could hand over to us if working together makes sense.
Schedule My Free Strategy Call

Meet directly with Peter Geisheker and Michael Pecora. No presentation needed. The ideas are yours to keep.